Note: This is a fictional business and brief made to exemplify how I would tackle visual social media campaigns.

Lunar & Loom, a sustainable fashion brand, is launching a visual campaign titled “Threaded with Intention” to promote its new spring/summer collection. The campaign aims to highlight the brand’s values—sustainability, craftsmanship, and intentional design—through visually rich content designed for social media, web, and print. Targeting ethically conscious millennials and Gen Z consumers, the campaign will feature earthy tones, natural textures, and serene outdoor settings. Deliverables include Instagram posts and reels, digital ads, a website hero image, and a print poster, with a calm, artistic, and grounded visual tone. The project launches May 1 and wraps by May 20.

Campaign Copy: As the cool winter eases into a mellow spring, our latest collection boasts warmer toned fabrics sustainably crafted and inspired by spring’s kind greetings. With simple patterns and muted colour palette, our designs act as a portal into a world of silent yet bold elegance and steady timelessness.

These pictures were carefully selected from Pinterest and Canva to emphasise minimalism and the muted colour palette of Lunar & Loom's collection. In these visuals, we go through the process, from the raw materials to the collection in full bloom. This visual story reminds us that clothes are more than clothes, but are about lifestyle. Lunar & Loom is associated with travel, freedom and environmentalism.